US Adcom, the OOH arm of US Advertising based in Delhi, has been appointed OOH media partner for telecom operator Aircel for its Northern India market.
The telecom company has its operations in West Bengal and the seven North Eastern states. Aircel will soon launch its services in Delhi and UP (East and West).The development was confirmed by Basant Dhawan, general manager, marketing, Aircel.
In December 2008, Aircel reviewed a few OOH agencies for planning, buying and deploying of its outdoor media in these circles. Besides US Adcom, agencies such as Primesite, Posterscope and ADS were also in the fray.
Currently, Aircel is running a pre-launch campaign across markets in the northern circle of Delhi and UP (East and West).
“The Delhi and UP (East and West) operations will be launched by the end of February and the first week of March, respectively. The work for these upcoming launches is currently on ,” Director, US Adcom, said.
US Adcom also claims to have added a professional with a telecom background to handle the account. Rishi Raj, brand manager with Idea’s Delhi circle, has joined the outfit as general manager. Incidentally, in the past, US Adcom had also handled the Idea Cellular business.
US Advertising claims to have worked with a few big brands such as Reliance Infocomm, HSBC Bank, Tata Indicom, Seagram’s, the Kothari Group and Big TV. Also, Yamaha is a client of US Adcom.
source: Bombay adclub