After the huge success of Red Mike in Mumbai, RED FM is offering this ‘tool’ of self expression for Kolkatians… RED FM listeners in Kolkata now have the opportunity to experience ‘Bajaate Raho!’; the brand philosophy of the radio station. RED Mike, which was inaugurated on-air by popular Tollywood actor Parambrata on Monday, June 9, communicates the two-fold meaning of the attitude statement – Bajaao Music and Bajaao Issues.
“Bajaate Raho! – Stands for superhit music & raising relevant issues that affect people on a daily basis. Staying true to the local flavor of the city, Red FM has emerged as the ‘Station for Expression’ constantly Bajaaoing issues that effect the common man. With the launch of ‘Red Mike’ we extend the same attitude by placing the power to bajaao in the listener’s hands ,” Jimmy Tangree, Station Head, Red FM Kolkata said.
The Red Mike will reach out to the Listeners, through various on-ground activities such as Live Shows thrice a week from paras, markets & Housing Complexes across Kolkata, the Red Mike Express (tableau), which will travel everyday through various localities across Kolkata taking song requests and giving people a chance to ‘bajaao issues’ and the Red Mike Booths in malls where people can record there requests and win instant prizes. The Red Mike Express will be inaugurated by leading Tollywood actress Arunima Ghosh and Jimmy Tangree, Station Head, Red FM Kolkata on Wednesday, June 11, at CIT More.
The Red Mike will also give listeners a chance to win gold coins and other exciting prizes, every hour, by answering simple questions, bajaaoing issues or by simply requesting songs on the Red Mike. People from all walks of life will be eligible for the coveted title of a Red Mike Jockey by simply coming forward to express themselves on the radio station.
“The Red Mike empowers listeners to decide what they want to hear on the station. It is the first attempt by a radio station towards creating listener generated content, through true interactivity which actually goes beyond SMS and telephones…and results in the brand being embedded in the listeners minds ” Abraham Thomas, COO, Red FM, said. He further added, “The Red Mike campaign was hugely successful in Mumbai, and its success was reflected in the numerous accolades won at recent radio awards. We want to extend the same experience to listeners in Kolkata.”
The RED Mike recently won the Indian Excellence in Radio Award for The Best Interactive Idea and The Best Radio Promo.