BIG 92.7 FM is rapidly progressing towards its aspiration of becoming the No. 1 FM network in the country. Survey results from a string of cities where BIG FM operates, indicates that BIG FM is increasingly becoming the FM station of choice. The latest revelation is the outcome of a survey commissioned by BIG FM to gauge its performance vis-à-vis competition in various Tier-II cities including Guwahati and Vadodara.
While the survey results from Guwahati indicate BIG FM enjoying a clear leadership in yesterday listenership across all SECs, outcome from Vadodara indicates that affluent Vadadorians listen to BIG FM more than any other station.
Here is how BIG FM compares with other stations in Vadodara (Sunday Listenership (%) amongst SEC A + B, in Vadodara city ) BIG FM – 62 % ,Radio Mirchi – 60% , Radio City – 33% ,SFM – 9% and Vividh Bharati – 40% .In Guwahati, BIG FM has also emerged as the most preferred station with the highest popularity ratings of all its RJ’s occupying the top slots.
The list of cities where BIG FM reigns supreme is growing very fast. First it was Kolkata, followed by other metro cities like Delhi, Bangalore and Hyderabad. While the findings from Chandigarh research, gave BIG FM team a reason to cheer last week, Surat team celebrated their success earlier in the first week of September.
Commenting on the successive leadership stories of BIG FM, Anand Chakravarthy, Vice President-Marketing, BIG 92.7 FM said “Increasingly Tier-II cities are being tagged as ‘’India’s Next Destination Cities’ for the progress they have made in developing infrastructure and attracting investments. Strong and weaker brands all use research to try to stay in touch with their customers. But the winning brands can innovate quickly and bring fresh ideas to the market. We have worked hard to bring to our listeners the music and programmes of their liking and coming years will only see our offerings strengthen.“
He further added “With the radio industry reaching new heights in terms of growth and nationwide reach, consumer surveys can prove a strong tool for advertisers to plan their budgets and help broadcasters sharpen content and sales strategy. Findings by TAM and independent market research companies like Indica endorse the fact that BIG 92.7 FM continues to offer a superior communication platform for our advertisers and the marketing community”.