NDTV Convergence, the online arm of NDTV and Affle, India’s leading Mobile media company has announced their partnership through which Affle would power advertising on NDTV’s mobile portal – NDTV Active.
Featured in Livemint as the top full-service mobile portal, NDTV Active is an early pioneer in mobile web with 3.8 million page views a month in just 6 months of its launch. Given that the mobile internet universe today is estimated to be higher than the PC based internet universe in India, the growing popularity of NDTV Active has ensured that it gives NDTV a tremendous boost by leveraging its extensive programming assets to provide users anytime anywhere access to personalized services, content, and promotions on their mobile phones. This partnership with Affle would now ensure that NDTV Convergence creates significant revenues from monetizing the growing traffic on NDTV Active.
Since the launch in India, Affle has built partnerships with most of the leading advertisers and agencies and delivered customized mobile marketing solutions for them. Given that Affle’s SMS2.0 has already become one of India’s largest mobile media channels, this partnership with NDTV would help it enhance its services to advertisers and also work towards creating a one stop solution for advertisers wanting to leverage multiple mobile advertising platforms.
Commenting on this partnership, Sanjay Trehan, CEO, NDTV Convergence said “We believe that this partnership will be a springboard to capture wider, more engaged audiences and maximize financial growth on the mobile platform. Affle has combination of excellent team, superior technology, innovative ad formats and amazing understanding of the mobile market.”
He adds, “Mobile has become a critical part of our digital strategy. NDTV Convergence is committed to providing consumers with an intuitive and user-friendly interface, creating a mechanism for discussion and feedback and responding to consumers. With a global recession and more requirements for successful ROI, we are only expecting to see a growing investment in mobile marketing in 2009.”
Anuj Kumar, the Executive Director (South Asia), Affle said “We are excited to partner with NDTV to power advertising on NDTV Active and monetize the growing number of eyeballs on it with relevant advertising. As an early mover in the mobile advertising business, Affle has built significant traction and delivered over 100 campaigns with top advertisers to monetize its over 125Mn monthly mobile media inventory. In this process we have proved that there is significant market and unmatched returns for non intrusive and relevant advertising delivered on mobile.