Mumbai: AETN-18 (joint venture between A + E Networks and TV 18) announces its association with Salman Khan for its upcoming factual entertainment channel HISTORY, the original History channel from US and the world leader in factual entertainment.
In a unique first and yet-to-be-revealed format of association, History brings on board an actor and star whose popularity cuts across all age groups and gender, and who will play a pivotal role in helping changing the perception of History in India.
Ajay Chacko, President of President – A+E Networks I TV18 JV adds, “Salman symbolizes the brand personality of History perfectly. He is stylish, trendy, versatile, fun and his all encompassing popularity makes him the perfect fit for our brand. History has always been associated with the past, but with the new History channel, we hope to change people’s perception of History. The channel today is contemporary; it is about action & adventure. It is about people making history every day. And through this unique and exciting partnership with Salman Khan, we hope to make this genre as popular in India as it is around the world.”
Commenting on his alliance with History, Salman Khan said, “The Indian TV audience today has evolved. They are very demanding and look for a mix of differentiated programs for their daily dose of entertainment. History channel, with its unexpected take on the subject, is sure to whet the audience’s appetite for more of its kind. I was bowled over by their content, it’s nothing like I expected it to be!”
With its superior content, History is a far cry from the stereotypical, narrative programs of yesteryear. Research has proved that viewers have started watching factual entertainment channels the world over, even more, because they offer a completely different style of programming, enhanced visual experience especially in an outdoor setting that has never been seen before. This trend is bound to show up in India soon as people are looking beyond soaps, serials & existing reality TV etc for entertainment.