Aegis Media’s Posterscope celebrates fronting OOH for 4 years in India

Posterscope, the world leader in OOH from the Aegis Media group, celebrated its 4th anniversary in India, with a high profile, impactful and a first of its kind campaign in Mumbai, Delhi, Bangalore, Chennai, Kolkata, Ludhiana, Chandigarh, Jalandhar, Lucknow and Ahmedabad.

True to its innovative spirit Posterscope India has embarked on a unique celebration to mark the completion of four years of its operations in India. Keeping with its tradition of bringing in their anniversaries with style and aplomb, Posterscope came up with unique ideas to promote and celebrate its 4th anniversary .This started with a teaser of a cake being baked on a Billboard, attached with a timer that kept on ticking, until it was revealed on the D-day suggesting that the cake had been baked. All of this on the billboard for the first time in India, which was followed by the release of 5000 balloons of all brand colours of the Posterscope group. A unique “4 “Logo was developed with all brand colours to highlight all the group offerings of Posterscope (OOH), Hyperspace (Retail), Brandscope (OOH), Ambient OOH (Ambient) and PSI (Airports and International OOH).

In an official communiqué, Ashish Bhasin, Chairman India and CEO South & South East Asia, Aegis Media, said “Posterscope, ably led by Haresh Nayak, has always been at the cutting edge of OOH innovations and I am glad to see them implement the same in their celebrations as well. Their business has really grown and has diversified in the last few years and Posterscope India has been a key contributor in Aegis Media’s rapid success in India.”

Commenting on the achievement Haresh Nayak, Managing Director, Posterscope Group India said, “As thought leaders, we planned the entire event in a manner that highlights our open culture, innovative approach and belief in convergence. These 4 years have been landmark and today we have achieved geographical reach, scientific tools, research, domain expertise and a great international backing to ensure our clients always get the best. We would like to thank some of our key clients like Philips, P&G, UB Group, Renault, Blue Star, Mattel Toys, Intel, Adidas, Ray Ban and our esteemed associates for helping us reach this scale and position of strength.”

Haresh Nayak further added, “We are a part of this industry, wherein advertising is what we do and out of home is the business we are into. We understand too that clients have various requirements that may crop into a discussion at any point in time. We believe that each and every employee is well equipped to handle and provide basic information about all aspects of the out of home domain to the client. This thought was established through this activity and we surprised ourselves with the efficiency displayed even in an ADLA BADLI environment.

Through ADLA BADLI every employee found a picture of his or her colleague on his/her soft board, the previous morning. The person then had to get into the other employee’s character for the whole of the next day by mimicking him, sitting in his place and actually doing all the things that particular employee does on a normal day. Basically it was a “live the life off” another associate of yours for a day, establishing through this in situ role play the convergent thought in a very unique and innovative manner.

Member of the Aegis Media network, the Posterscope Group today has five independent brands in India – Posterscope, Brandscope, Hyperspace (Retail and Digital) PSI (Airports & International OOH) and Ambient OOH. Posterscope is present across 25 cities in the country, with a team of 120 people.

The Aegis Media India group also comprises Carat, the world’s largest independent media communications specialist, Vizeum, Carat Fresh Integrated (Activation), Doosra (Creative), Isobar, the global communications agency with digital at its heart and iProspectCommunicate 2, the global leader in search and performance marketing.

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