Mumbai: From 1 January 2014 Aegis Media and Dentsu Network combined to form the Dentsu Aegis Network. Together they form the first truly global communications network for the digital age, in 110 countries worldwide with over 22,000 dedicated specialists.
Nick Waters will lead Dentsu Aegis Network in Asia Pacific and will be responsible for the management of the business and the development of network, specialist and local brands across the region.
With over 5,500 employees in China including associates, full integration in China will begin in 2015. Until then, Aegis Media and Dentsu Network will continue to work in parallel, managed by Phil Teeman CEO Aegis Media China and Motohiro Yamagishi CEO Dentsu Network China. KF Lee will take the role of Chairwoman Dentsu Aegis Network China working across the two businesses. Motohiro Yamagishi will additionally lead the Dentsu agency brand across North Asia. Rohit Ohri will lead the Dentsu agency brand across the rest of the region – Asia Pacific South.
Luke Littlefield will lead Dentsu Aegis Network Australia and New Zealand as CEO and Rob Hughes, Dentsu Aegis Network North Asia. Ashish Bhasin is appointed CEO Dentsu Aegis Network South Asia and Dick van Motman takes leadership as CEO for the group in Southeast Asia.