‘i-am’ associates partners Percept to launch Indian operations

Mumbai: ‘i-am’ associates – UK’s premiere brand experience consultancy announced their formal launch into the Indian market today.

‘i-am’ associates create innovative and focused customer experiences designed to generate strong brand awareness and increased customer advocacy, in turn leading to better business performance and ultimately increased profitability.

Through their combined expertise in brand development, interior design and customer engagement ‘i-am’ build brand advocacy and business profitability for a diverse range of businesses and well known brands around the world. They create memorable experiences by first looking deep into a brand’s DNA, understanding the potential of a business and then delivering highly innovative communication solutions to the marketing challenges faced by businesses the world over. Their work, methodologies and high levels of creativity have resulted in increased brand awareness and improved sales for Internationally recognized brands such as Diesel, Armani, Coca Cola, Adidas, FCUK, Hustler and Costa Coffee.

‘i-am’ associates is partnering with India’s largest media, entertainment and communications conglomerate Percept Limited. They have now set up a studio base in Mumbai with a team comprised of local talent in combination with experienced personnel from the UK and Turkey. Internationally ‘i-am’ associates have built a strong reputation for their work in the finance, real estate, hospitality and fashion retail sectors. Their strategic goals in India will see the consultancy build on their strengths by focusing their energies and expertise in these same verticals.

As a pilot project in India, i-am has taken on the New India Bank as their first initiative and has worked wonders with it already. ‘i-am’ have directed a complete overhaul of the business encompassing every aspect of its operations from brand communications to bank interiors. The bank has now been severed from its humble roots and its new brand identity and customer experience have positioned the bank at the forefront of Indian retail banking. Despite this radical shift however, optimism remains central to the bank’s identity. Branch interiors reflect both intimacy and ambition and have been optimized to ensure a smooth and fulfilling experience for their customers.

Jon Blakeney, Managing Director, ‘i-am’ associates said “We are extremely excited to venture out into this new and exciting territory. India holds great potential and we would like to be part of it’s growth success story; we could not think of a better alliance than Percept Limited, the largest media firm in India, to embark on this exciting and fruitful journey. I am confident we will deliver exceptional work for our Indian clients through our unique 360 degree approach to brand development that will help Indian brands achieve greater heights in a very competitive global marketplace”.

Commenting on this strategic alliance, Harindra Singh, Vice-Chairman & Managing Director, Percept Limited said, “India is a growing economy with a large consumption of FMCG, Lifestyle, Technology, Banking, Realty and other brands. Home grown and even multinational brands regularly need a brand refresh and this entire process requires a complete research driven and scientific approach. I am confident that our decades of in-depth knowledge and skills of marketing and promoting numerous Indian and international brands combined with ‘i-am’ associates immense global experience and learning will translate into applying fresh analytical thinking to the communication needs of brands and bridging the gap successfully between brand offerings and consumers needs in India.”

‘i-am’ associates will be starting their India operations with a base in Mumbai and will consider expansion into other cities in due course. Initial strategic and creative support will come from the UK and Istanbul offices with a local team being built simultaneously with hopes to break even within Year 1 of operations in India.

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