Movie lovers in the capital city will be treated to a premium experience with the launch of Studio Artois – an AB InBev India initiative to give movie fans in India a world-class cinematic experience.
The curtain raiser for Studio Artois will be a special screening of Guy Ritchie’s critically acclaimed Lock, Stock and Two Smoking Barrels – a 1998 British crime caper, full of quirky humour and tension-packed action sequences making it a classy blend of intelligence, humour and suspense. The screening is taking place at 7:45 PM on Friday, June 5, 2009. Audiences will enjoy an unforgettable film experience on the green lawns of Alfresco, Island Bar at Shangri-La, under a star-lit night sky, with Stella Artois – a premium beer brewed using only natural ingredients.
“Studio Artois is about creating appreciation for the craft of quality film making in all its shapes & forms. In a world where the middle ground is rejected, our audiences are looking to make decision (purchase & life based) with substance & depth; they are looking for involvement & engagement with things that matter. They are attracted to endeavors (including film) that require some elements of sacrifice to enable them to possess that magic quality – greatness.” said Shimoni Shroff, Marketing Manager for Stella Artois in India.
“Studio Artois’ will bring discerning movie lovers to select titles at regular intervals, with each screening amidst a refreshing ambience. Studio Artois follows in the tradition of Stella Artois, which has been supporting numerous film festivals around the world, including the Toronto Film Festival and the Festival de Cannes.”
“Involvement with, & the creation of, quality film experience is an approach for Stella Artois’s srategic brand activation, not just a ‘sponsorship strategy. Over the years, Stella Artois has given fans across the world a chance to experience award-winning cinema,” said Raja Mukherji, CEO, AB InBev India.
Brewed to perfection since 1366, Stella Artois is an experience in itself that’s brewed to perfection with the best natural ingredients (including Saaz hops) to ensure its full flavor and a clean, crisp taste.