Mumbai : BIG Live, the experiential marketing arm of Reliance Broadcast Network Limited which recently announced the ‘BIG IMA Awards 2010’ in partnership with the Indian Music Academy, India’s most authentic platform for the promotion and popularization of all forms of Indian music , now takes forward its awards by opening the floor for entries. ‘BIG IMA Awards 2010’ is Jury based award with multiple categories to honour various genres of Indian music.
Entries for the Awards will be accepted from October 5, 2010 and till November 05, 2010. In its efforts to bring the entire Indian music industry together, ‘BIG IMA Awards 2010’ is supported by the stalwarts of the Indian music industry and the Patrons of the IMA, viz. Pandit Ravi Shankar, Pandit Hari Prasad Chaurasia, Dr. Balamurli Krishna, Dr. Lalgudi Jayaraman, Pandit Shiv Kumar Sharma, Javed Akhtar, Ustad Zakir Hussain, Ustad Amjad Ali Khan, Pyarelal, Louis Banks, Jagjit Singh and others, The IMA is founded by Pandit Jasraj.
Apart from the jury based Awards, the popular category of awards will see listener’s across the 45 station network of RBNL’s radio arm, 92.7 BIG FM voting for their favourite lyricist, composers and singers. A unique offering will see not just the singer, but the face that lends visual appeal to the song, namely the actor, will be felicitated in the awards category for Best Visualized Solo Film – Male and Female
Renowned IMA patrons will consult amongst themselves and felicitate one artist each in the classical and popular category for the ‘Hall of Fame Award’ as well as felicitate the International Indian Musician of the year.
reaching out to 52,000 villages and over 2 million Indians, Reliance Broadcacst Network Ltd. will ensure a holistic approach to the property by promoting the awards at a grander scale through its various verticals and integrated offerings ranging from 92.7 BIG FM for the on air promotions on radio, BIG Street for the Out of Home amplification, BIG Digital for online and digital communication as well as BIG Live for on-ground activities including concerts across the cities of Kolkata, Delhi, Bhopal etc , etc.
To ensure maximum reach and multiple touch points, to make ‘BIG IMA AWARDS 2010’ one of the biggest music celebrations in Indian history, RBNL is integrating the property across the Reliance ADA Group companies which range BIG Cinemas – as Multiplex Partner, Zapak.com – as Online Partner and R-World – as Retail Telecom Partner.
Durga Jasraj, Co-founder, IMA commented on the announcement of the nominations, “It gives me great sense of joy to announce the opening of the Entries for the ‘BIG IMA Awards 2010’ that will see musicians, singers, lyricists, composers, and others from all genres of the music industry participating in the biggest recognition of annual excellence in the music industry. This Award will be adjudicated by a world renowned and specialised Jury for each category”
Speaking on this initiative, Arjun Singgh Baran, Business Head, BIG LIVE, Intellectual Properties commented -With the beginning of the entry process, we hope to get maximum participation and support from the entire music industry, thus making the event a grand success. Our endeavor through this property is to acknowledge the rich music heritage of India and celebrate through all possible touch points across multiple media platforms ‘