AOL announced that Advertising.com has been ranked as the No. 1 third party display ad network for the 50th consecutive month based on audience reach, according to comScore Media Metrix. Advertising.com is part of Platform-A, AOL’s digital advertising business.
In June 2008, the Advertising.com display network reached 167.7 million unique visitors in the U.S., or 88.3% of the total domestic online audience. This reach surpasses all other online ad networks, according to comScore. Platform-A as a whole, which includes Advertising.com’s third-party network as well as AOL’s owned-and-operated network, ranked number one in the Media Metrix Ad Focus ranking, reaching 170.3 million unique visitors in the U.S., or 89.7% of the U.S. online audience.
“With its extensive reach and advanced targeting and performance tools, Advertising.com is a critical pillar of Platform-A,” said Lynda Clarizio, President of Platform-A. “Our ability to reach nine out of ten Internet users and then use our technology to target our audience in virtually infinite ways is one of our most powerful assets as a digital advertising company.”
AOL launched Platform-A in 2007, merging six complementary advertising companies, including Advertising.com, to create the industry’s largest and most sophisticated digital advertising platform.
Platform-A, AOL’s advertising business, is the industry’s largest digital advertising platform, offering the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution.
Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui.