ad:tech India reappoints Gutenberg for the second consecutive year

New Delhi: ad:tech New Delhi, the Indian edition of the world’s no.1 digital marketing, media and advertising event, today announced that they have selected Gutenberg Communications, a global full service strategic communications firm as the official Public Relations partner for ad:tech New Delhi 2012.

Following the successful debut in India in April 2011, the second edition of ad:tech will be held from 22nd to 24th February 2012 at The Leela Kempinski in Gurgaon. Featuring globally respected speakers and exhibitors, the event will witness the largest gathering of online marketers, brands, agencies, publishers, service providers, sharing best practices and revealing latest trends in the digital advertising and marketing space.

Sharing thoughts on the reappointment of Gutenberg Communications as the official PR partner, Rammohan Sundaram, Event Chairman, ad:tech India and Founder, CEO & Managing Director, Networkplay Media Pvt Ltd, said “The first edition of ad:tech was launched in India when the Indian digital marketing industry was experiencing a remarkable growth and the event received an overwhelming response. Gutenberg Communications with their well structured PR campaign provided invaluable communications insights in making it a huge success. With the promise of growing bigger, better and bolder, the second edition will showcase latest trends and innovations in digital advertising. We are happy to bring Gutenberg Communications on board to bolster our communication strategies for ad:tech New Delhi 2012. We firmly believe, Gutenberg Communications with their expertise and understanding of the marketing space; and strength in seamlessly blending the traditional media tactics and new media modules will help in making the ad:tech 2012 a phenomenal success.”

Commenting on the significance of the event Sonali Madbhavi, Country Manager, Gutenberg Communications, said, “We are pleased with our appointment as the communication partner for ad:tech India for the second year running. Earlier, Gutenberg Communications has also managed the communications campaigns for events hosted by USIBC, Cherie Blair Foundation, London Business Schools. We are looking forward to supporting ad:tech India 2012 for spreading the word on the power of mobile, search and, display advertising along with the growing importance of social media to the Indian audience.”

Established in 2004 as a public relations entity, the firm has grown over the years to become a 3600 communications firm with expertise and in-depth research sensibilities in the technology, financial services, real estate, healthcare, hospitality, and education sectors.

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