Adobe announces collaborations to boost India-centric mobile apps

Bangalore: Adobe Systems Incorporated today announced that it will be working closely with the creative and developer ecosystem in India to help them build rich digital experiences for multiple devices, screens and platforms for the Indian market. It also announced its collaboration with organizations like redBus, Perfios, and Standard Chartered Bank to offer highly-interactive mobile apps for Indian consumers.

The company also showcased the work it is doing with Janaagraha, a leading non-profit organization, in its immensely popular ‘I Paid A Bribe’ initiative. To further support the development of India-centric mobile apps and richer digital experiences, Adobe is also hosting its annual Flash Platform Summit 2011 in Bangalore. The three-day event taking place between 27th and 29th July is the largest Flash developer summit outside of North America.

Commenting on above announcements, Ben Forta, Director-Evangelism, Adobe Systems said, “India is a country with over 850 million mobile devices and this is an opportune moment for the industry to leapfrog into the next wave of digital experiences. Consumers today demand a ubiquitous experience across devices and screens, using a host of platforms. With a strong legacy of driving innovation across the web with technologies like Flash and Flex, Adobe looks forward to working with the Indian developer community to equip them with the right tools and skill sets to build the richest possible Internet and mobile experiences for Indian consumers.”

At its annual Adobe Flash Platform Summit 2011, Adobe showcased the collaborative work it is doing with various enterprises to create interactive mobile apps as well as rich Internet experiences. This includes the work it has done with the very popular and India’s largest bus ticketing company, redBus to create a mobile app that allows users to book bus tickets for 1000s of routes across India. The mobile app provides a highly intuitive interface helping consumers not only book bus tickets on the go but also to assign their seats, compare fares, check the route, etc.

On the occasion, Phanindra Sama, CEO, redBus said, “We echo the feeling mobile optimists share about the future of digital connectivity being on the mobile. The numbers speak for itself. With a platform like Flash a developer is limited just by thought and not by functionality and that is what will attract many of them to adopt it. We are very excited to showcase the beta version of our mobile app developed along with Adobe and about making the lives of our consumers easier with this connectivity.”

In the financial services space, Adobe announced its collaboration with the leading global bank, Standard Chartered Bank on the recent Indian launch of its revolutionary global mobile banking application called ‘Breeze’. Recognizing the need for a better mobile experience, Standard Chartered used Adobe tools like Flash Builder 4.5 and Flex 4.5 to create a fully transactional banking application that offers a rich, engaging consumer experience across a variety of tablets and smartphone devices.

The company also announced its partnership with Perfios, a leading personal finance software company to help it create a mobile app that allows consumers to effectively monitor and manage their personal finances. Perfios worked closely with the Technology Evangelist team at Adobe India to create a multi-platform mobile app using Flex Mobile.

Debasish Chakraborty, Co-founder and Director, Perfios Software Solutions Pvt. Ltd. said, “We at Perfios realized the effectiveness of Flash and Flex for building a rich and pleasant experience of our Personal Finance Application way back in 2007 when we started the initiative. Perfios Personal Finance Application, exclusively for Indian Netizens, is entirely built on Flash/Flex technology and available over the web. The extensive range of features starting from retrieval of financial transaction data from banks, Demat Accounts, Mutual Funds, ULIP etc. to presentation, analysis and reporting, culminating in accurate calculation of Income Tax, necessitated easy to use, intuitive and rich UI for our users. Choosing the right platform was a key to our success, as can be vouched by more than one and half lakh happy users today. Now the time has come to offer an even better interface for our Smart Phone users, using the latest Flex technology, so that Perfios can truly remain the One-Stop shop for all Indians even while on the move.”

Adobe also showcased the unique technology capabilities of ‘I Paid A Bribe’, a well-acclaimed citizen-centric initiative by Janaagraha, a leading non-profit organization based in Bangalore. The ‘Bribe Analytics’ feature of ipaidabribe built using Adobe Flex provides real-time and interactive information on corruption and bribery across different cities and department. Citizens can report on the nature, number, pattern, types, location, frequency and values of actual corrupt acts on this website and see a snapshot of bribes occurring across the country.

Swati Ramanathan, co-founder, Janaagraha said, “Adobe has become a standard in design applications and is an innovator par excellence. The Bribe Analytics application on I Paid A Bribe helps us identify trends in corruption across cities thus acting as the trigger for our work with various government departments.”

Adobe is playing a leading role in enabling businesses in India create engaging customer relationships with immersive experiences. Ananth P N, Director – Engineering, Adobe Systems added, “We are humbled and encouraged by the strong response that we have received from our customers on some of the applications that have already been built on our platforms. Being part of the broad community of technologists and developers working to introduce rich, interactive and local digital experiences for India is something that not only is a core focus for us, it continues to inspire all of us at Adobe.”

To drive greater awareness among the vibrant Indian developer community on the potential of rich internet experiences over multiple devices and platforms, Adobe Systems is also hosting its Flash Platform Summit 2011 in Bangalore from 27–29 July, 2011. This year’s summit has the theme of ‘Devices, Experiences & Innovation’. The event will bring together over 2000 developers, architects, managers, business decision makers. Speakers from across the sub-continent will cover a diverse set of topics ranging including Flash, Flex, AIR, processing, pure design, and development for mobile devices, and will showcase the coolest and best the industry has to offer.

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