Adlabs Films rebranded as Reliance Mediaworks

Mumbai : Adlabs Films Limited (Adlabs), India’s fastest growing film and media services company, and a member of the Reliance ADA Group, announced that the company’s name has changed to Reliance MediaWorks Limited effective from October 5, 2009. The company has received the certificate from the Registrar of Companies, Maharashtra registering the aforesaid change in name.

The company’s Board of Directors had decided to change the name as the original name Adlabs Films, was reflective of the company’s initial business as a film processing laboratory.

Pursuant to the Reliance ADA Group acquiring the controlling stake in the company in the year 2005, the company has witnessed transformational growth in the canvas and scale of its operations as Reliance ADA Group’s financial strength and management expertise acted as a catalyst in expanding the company’s leadership across various inter-related businesses of exhibition, film and media services, and television software.

The company’s television venture, BIG Synergy is among the top players in India in the television programming industry. The company’s operations include a 100% owned facility in Los Angeles, California – Lowry Digital – which is universally regarded one of the premier digital restoration facilities in the world.

Converging media and communications, the company has been a pioneer in commercially transmitting film media over optic fibre from India to US.

Commenting on the development, Anil Arjun, Chief Executive Officer said, “The name Reliance MediaWorks Limited more accurately reflects our identity as a diversified film and media services company with a global presence and enables us to draw upon the international recognition of the Reliance Anil Dhirubhai Ambani Group brand.”

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