Adgetix has announced the debut of a new classified advertising widget for online classified provider PennySaverUSA.com. The PennySaverUSA.com Auto Widget is a compact Web application that allows consumers to browse thousands of automotive classified listings, organize favorites and submit their own ads – all within the size of a standard ad unit that can be placed on external Web sites.
The PennySaverUSA.com Auto Widget from Adgetix features automotive classifieds and can be searched by make, model, year, price and state. Automotive is the first in series of widgets from Adgetix aimed at specific vertical markets, including pets, jobs and real estate.
“Widgets are a powerful platform to enhance classified listings because they are portable and viral,” said Corbin de Rubertis, president of Qponix. “Widgets permit publishers to drive traffic to their site and also drive their content to where the traffic is because widgets can be placed anywhere: destination sites, personal portals such as iGoogle, social network sites like Facebook and Ning, news sites and more.”
“This Adgetix widget, which does so much in such a small space, moves us beyond simply driving traffic to PennySaverUSA.com,” said Loren Dalton, President of PennySaverUSA.com. “It has the potential to get us into more specialized online spaces, which is very important to us because it means we can provide our advertisers new ways to target their ads at specific communities of consumers.”
Adgetix is a division of Qponix, a widget-based advertising network that put brands, promotions and coupons in context with useful tools for consumers. Adgetix seamlessly integrates classified advertising content into a portable widget that can be easily placed on external sites across the Web.