ADFEST has announced that there will be six “Awards of the Year” introduced in this year’s festival, honoring the driving force behind creative excellence in the region.
These six “Awards of the Year” are: Advertising Agency of the Year ,Direct Agency of the Year ,Interactive Agency of the Year , Network Agency of the Year ,Film Production Company of the Year and Advertiser of the Year
These awards are tabulated from the scores of Finalists and medalists of TV Lotus, Press Lotus, Poster Lotus, Outdoor Lotus, Radio Lotus, Direct Lotus, Cyber Lotus, Design Lotus, Print Craft Lotus, Film Craft Lotus, New Director Lotus, 360 Lotus and INNOVA Lotus at ADFEST 2008. What entrants have entered in specifically stated fields in the entry forms will count toward these scoring of each of these awards.
Similarly, agency entrant was required to fill in an entry form. The Network Agency is counted for the Network Agency of the Year. In its definition of Network Agency, ADFEST does not mean the holding company, but the Network in terms of the Agency’s name tabulated with the scores of that agency across the region.
Company entering the entries in Direct Lotus and Cyber Lotus will be counted toward Direct Agency of the Year and Interactive Agency of the Year respectively.
Scores for Film Production Company of the Year and Advertiser of the Year are tabulated from the Film Production Company field and Advertiser field respectively in all applicable Lotus Awards
The Best of Lotus is awarded from the Golds in each Lotus. The Grande Lotus is awarded from the 360 Lotus and INNOVA Lotus only. Once a work receives a Best of Lotus or Grande Lotus, the work’s Gold or 360/INNOVA Lotus status is removed and the work becomes a Best of Lotus or Grande Lotus only. That is, each work submitted can only receive one trophy and one set of scores to ensure greater fairness for all.