Adfactors PR launches Crisis Communications Unit

Adfactors PR, one of India’s leading Public Relations consultancy, has announced the launch of ‘CRISIS 24×7’, India’s first specialist service to assist companies, institutions and individuals manage communications in crisis situations.

Available round the clock, this service is offered by a dedicated team, with extensive experience in reputation management, particularly during crisis situations. The team includes experts from various disciplines like Investor Relations, Employee Communications, Digital Communications, Legal and Public Affairs. The team will draw on the Adfactors PR network in 40 cities to provide media relations and broad spectrum communication support.

CRISIS 24×7 is part of the larger Crisis and Issues practice at Adfactors PR. The wider service offering includes crisis preparedness, training and simulation programmes as well as Issues Management support.

“Businesses today are extremely vulnerable to crisis which can be precipitated by any number of factors. CRISIS24x7 fills a critical void in the market for an expert, dependable service, available round-the clock. Thus, we believe we have a unique service proposition,” said Mr. Madan Bahal, Managing Director, Adfactors PR Pvt. Ltd.

CRISIS 24×7 expertise is available for short-span engagements which call for specialized resources. The service is designed to work in conjunction with the company’s existing communication capabilities, both internal and external.

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