AdBrite, The Internet’s Ad Marketplace(TM), announced today that it now supports rich media on its advertising network, which reaches more than 80 million US consumers each month. The company also announced that Fox Broadcasting utilized AdBrite’s rich media capabilities to promote the premier episode of FRINGE, a new television drama.
AdBrite was recently named the #3 fastest-growing advertising company (#34 overall) in the US in Inc. magazine’s annual Inc. 500 survey. In recent months, the company has introduced a number of advanced targeting capabilities, including Behavioral Targeting, Re-Targeting, and its Open Targeting Exchange (OTEx). AdBrite’s network includes 70,000 websites, including 8 of the 20 largest ComScore US media properties.
Fox Broadcasting selected AdBrite’s rich media capabilities to promote the premier episode of FRINGE, a new drama series that explores the blurring line between science fiction and reality. Fox joins Lionsgate, Live Nation, and other progressive entertainment marketers that have leveraged AdBrite’s reach and advanced technologies.
“Advertising with AdBrite’s network was a key part of our FRINGE fall season premiere campaign,” said Laurel Bernard, SVP Marketing, Fox Broadcasting Company. “Combining unique rich media experiences with advanced targeting, a broad range of distribution, and full transparency made AdBrite a great media partner for our launch.”
Rich media ads are expandable and interactive, and allow advertisers to created unique and engaging experiences. AdBrite has partnered with leading industry platforms — including PointRoll, EyeWonder, and EyeBlaster — to offer a variety of interactive rich media formats. Site owners can enable these formats by adding simple HTML to their sites.
“Rich media allows advertisers to create unique, compelling consumer experiences, while delivering premium CPMs to publishers,” said Ignacio Fanlo, CEO of AdBrite. “We’re pleased to be working with the industry’s leading platforms to bring rich media to our customer base, and are thrilled to have been a key part of Fox’s FRINGE launch.”