AdAsia09 Targets to Redefine the Future of Asian Brands

Kuala Lumpur : AdAsia09, organised under the auspices of the Asian Federation of Advertising Associations (AFAA), targets to attract more than 600 leaders from the advertising and marketing communications industry.

Malaysia agreed to host AdAsia09 following Pakistan’s withdrawal late last year.

“Social and economic issues, and the current economic downturn has forced all of us in the industry to re-evaluate our goals and redefine how we need to market our brands in the future,” says Peter Das, Organising Chairman of AdAsia09. “We agreed to host AdAsia, despite numerous obstacles, for the sake of the industry, and more importantly, to ensure that we work collectively to address critical issues affecting Asian brands.”

Adds Das: “Organising such an event normally takes four years. We had less than one year, and fortunately, financial support from Dentsu Japan and Hakuhodo, helped us get the show on the road. We have agreed to lower the registration fee to RM1,800 per person from all accredited associations, GLCs, and government agencies and ministries to attract as many Malaysian delegates as possible.”

The theme for AdAsia09 is “Asia: Redefining the Future” with discussions and presentations over two days on The Age of Responsibility for Asian Brands and Thriving in Uncertain Times.

“AdAsia09 is the biggest gathering of advertising and marketing communications thought leaders whose mission will be to raise standards in strategic thinking and creative innovation, redefine geographic boundaries to reach more consumers, and share resources cooperatively,” says Datuk Vincent Lee, President, Association of Accredited Advertising Agents Malaysia (4As).

Datuk Lee urges all locally affiliated associations to support AdAsia09 with a strong representation of Malaysian delegates.

“This is the premier event for advertising professionals in Asia,” states Das. “We want to be able to host a memorable event and make Malaysia proud.”

Delegates from India, Japan, Pakistan, Taiwan, China, Indonesia, Singapore, and Bangladesh are expected to attend AdAsia 09, to be held from 22 – 24 October at KLCC. Malaysia is hosting AdAsia for the second time, the first being in 1990.

Das adds that speakers scheduled for AdAsia09 are highly respected pioneers from their respective industries. “They come from various industries and have proven credentials to offer valuable insights.”

The ten-speaker line-up includes renowned marketers such as Kenji Shiratsuchi from Dentsu, Jez Frampton from Interbrand, Maria Brown from Asia Food Channel, Richard Basil-Jones from Nielsen Worldwide, Bharat Kumar Ranga from Zee Entertainment Enterprise, and Allyson Steward-Allen from International Marketing Partners.

For more information on AdAsia09 and registration details, call (603) 7958-5535. Interested parties can also register online via

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