Ad Norms for Community Radios Relaxed

The Ministry of Information & Broadcasting has examined the applicability of new guidelines to the existing Community Radio Operators and it has been decided that the provisions of the new policy guidelines, 2006 shall be applicable to the existing Community Radio Stations/Operators also.

All the existing Community Radio Operators wishing to migrate to the new policy guidelines will be required to sign a revised Grant of Permission Agreement (GOPA) with the Ministry for which they may apply separately in prescribed format with necessary documents. Only applications complete in all respects will be accepted.

As per the new guidelines, the permission will be for a period of 5 years instead of 3 years allowed under the old policy. In addition, limited advertising and announcements relating to local events, local businesses and services and employment opportunities shall be allowed. The maximum duration of such limited advertising will be restricted to 5 (Five) minutes per hour of broadcast. The detailed Guidelines and proforma for application are available on this Ministry’s website .

Government of India, in December 2006, had liberalized the Policy on Community Radio by bringing in ‘Non-profit’ organisations like civil society and voluntary organizations, State Agriculture Universities (SAUs), ICAR institutions, Krishi Vigyan Kendras, etc also under its ambit in addition to educational institutions with a view to allow greater participation by the civil society on issues of development and social changes.

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