Ad Insertion Patents becoming very relevant

San Diego :Highlighted by Google’s recent purchase of Admob for $750 Million, Single Touch Systems (OTC Bulletin Board: SITO), owner of a large patent portfolio of Ad Insertion patents, sees huge relevance to its patents. The Admob purchase by Google reinforces Single Touch’s industry leading IP position for Ad Insertion.

“As ads are inserted into the hands of several hundred million US mobile phones you’ve got to be able to do so legally,” said Anthony Macaluso, CEO of Single Touch Interactive. Macaluso is the holder of many patents and has established himself as a successful inventor, cross licensing many patents prior to founding Single Touch Interactive in 2002.

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