Ad Infuse has announced that Orange has selected the company’s adInMotion(TM) platform to enable mobile advertising to Orange countries. The initial launch will deploy Ad Infuse technology in several countries in Europe, providing mobile advertising capabilities to Orange Advertising Customers through a centralized ad serving solution.
Advertisers and Publishers will benefit from a complete and integrated Mobile Advertising Solution. Through the collaboration with Ad Infuse, Orange will allow Advertisers to reach their targeted audience on the Three Screens (Web, TV, Mobile), across a mobile customer base of 118 million subscribers.
“Orange is one of the foremost and most innovative mobile operators in the world, and their unique approach to advertising continues to establish new milestones in delivering the best mobile internet experience,” commented Brian Cowley, CEO, Ad Infuse. “By deploying the adInMotion platform, Orange can further unlock the value of their mobile content, provide an incredible opportunity to brands, and deliver a compelling service to their consumers.”
By taking advantage of adInMotion’s complete, multi-format solution with advanced personalization capabilities, Orange will offer a Mobile Advertising Package that provides advertising across messaging, browsing, video, and mobile gaming applications. The multi-format capabilities will enable broader reach for advertisers across Orange content while simplifying campaign management through a single platform. The advanced Anonymous Personalization capabilities provide relevant, personalized advertisements while fully maintaining the privacy of each subscriber.
The flexibility of the adInMotion platform enables mobile operators to easily create customized digital advertising solutions as the market continues to evolve. The platform’s extensibility allows operators to quickly integrate with their existing mobile content and communications solutions, working with preferred partners to ad-enable the broadest spectrum of mobile offerings for consumers.