The Ad Council, a non-profit organization and the largest producer of national public service campaigns in the U.S., has announced an impressive slate of new members elected to their Board of Directors at the organization’s board meeting on Wednesday afternoon. The board is led by Laura Desmond, Global CEO of Starcom MediaVest Group.
The Ad Council produces 40 national public service campaigns annually on behalf of non-profit organizations and federal government agencies. The creative is developed pro bono by leading creative agencies and the ads run in time and space donated by the media. Last year Ad Council campaigns received more than $1.6 billion in donated media.
The board of directors is comprised of leading executives from numerous industries, among others, media companies, creative and digital agencies, technology and corporate advertisers. The board provides guidance on creative strategy, media placement and outreach, and helps secure funding for the organization’s operations. The new directors will help further the Ad Council’s goals of engaging millennials and developing more strategic partnerships on behalf of causes.
“We are so pleased to have new board members that bring with them instrumental knowledge and experience from the marketing, media, digital, social and mobile spaces,” said Lisa Sherman, President and CEO of the Ad Council. “I am confident that these new members will help us navigate an ever-changing media landscape to elevate the Ad Council as a leader in social marketing and further our legacy of developing creative and impactful work.”
Tom Adamski, CEO, Razorfish Global
Michael Barrett, President & CEO, Millennial Media
Kasha Cacy, President, US, UM
Susan Canavari, Chief Brand Officer, JPMorgan Chase
Wendy Clark, President, Sparkling Brands & Strategic Marketing, Coca-Cola North America
Ezra Cooperstein, President & COO, Fullscreen
Stefano Curti, President & General Manager, Pfizer Consumer Healthcare, Pfizer
Seth Dallaire, VP, Global Ad Sales, Amazon
Rajeev Goel, Co-founder & CEO, PubMatic
Henry Gomez, EVP, CMO & CCO, HP
Kathleen Hall, CVP, Global Advertising and Media, Microsoft
Dana Hayes, GVP, Global Partner Development, Acxiom
Dawn Hudson, CMO, NFL
Serge Matta, President & CEO, comScore
Michael Mendenhall, Chief Marketing & Communications Officer, Flextronics
Lori Senecal, President & CEO, MDC Partner Network / Global CEO, CP + B
Lisa Utzschneider, SVP, Americas Sales, Yahoo
Scott Wells, CEO, Clear Channel Outdoor Americas
David Williams, Chairman & CEO, Merkle
Steven Wolfe Pereira, VP, Brand Strategy & Marketing Solutions, Oracle