New Delhi: netCORE solutions, an enterprise communication and digital marketing solutions company today announced that its result-driven rural mobile marketing campaign for HUL Active Wheel has won two Golds in back-to-back industry award functions: Gold Award in the Mobile Media category at the DMAi’s Echo Awards 2013 & another Gold in the SMS / IVR category at the Campaign India Digital Crest Awards 2013.
The missed call campaign for HUL’s Active Wheel had an ambitious goal: penetrating consumers in the media-dark and interior villages of Bihar and other rural areas throughout India in a cost effective manner. The crux of the campaign was based on the increasing customer engagement. The aim of the campaign was to reach consumers in media dark villages with a population of about ten thousand and bring about brand awareness of Hindustan Unilever’s Active Wheel detergent.
The campaign was one of HUL’s most successful mobile marketing campaigns in the entire Asia Pacific region.
Commenting on these awards, Girish Nair, CEO of netCORE said, “We feel really honored to be getting continued recognition amongst industry forums at repeated occasions – DMAi and Campaign India being part of the recent ones. It gives us immense joy to see our campaign for HUL receive such recognition. We see this as a harbinger of increased adoption of mobile marketing as a medium, especially for campaigns focused on consumer engagement.”
The HUL Active Wheel campaign serviced by netCORE has previously bagged awards at IAMAI’s 3rd India Digital Awards, Mobby’s 2012 and MMA’s Smarties India 2012 and has also been nominated at GSMA’s 18th Global Mobile Awards and at The Digitals.