New Delhi: After the much-coveted win of the shoes and accessories brand – Urban Country, abm communication continues its winning spree by adding the creative duties of Sagar Ratna through a multi-agency pitch.
As a known brand of South Indian speciality restaurant chain in North India, ‘Sagar Ratna’ today, is a widely acclaimed dine-in success story. Sagar Ratna has been instrumental in making South Indian Vegetarian truly pocket friendly in upmarket environs. The new Sagar Ratna outlets, offer a very relaxed and aesthetic environment, where one can sit, eat and talk at leisure. The brand delivers fresh and tasty South Indian vegetarian food in a delightfully vibrant and relaxed ambience.
Speaking on the new win, Abhijit Basu, Managing Director, abm communication, elaborates, “The agency’s mandate is to realign the leadership position of Sagar Ratna in the India market and reiterate its dominance in the unique flavor space. The intent is to consistently and continuously strive to project it as the largest chain of South Indian vegetarian food in North India, employing upon its lineage and patronage.”
On the appointment of abm communication, Murali Krishna, Chief Operating Officer (COO) at Sagar Ratna Restaurants Pvt. Ltd, says, “Our intent is to create a strong brand association with our new identity and continue to build an extraordinary dine-in experience for our customers. In a quest to further our connect with youth, we want to generate a delightful disposition towards the category and make Sagar Ratna synonymous with the category itself.”
abm communication offers sharp, integrated and cost-effective solutions and consistently provides strategic solutions based on the understanding of the target. abm creates ideas to fill the need of the brand and uses every single element of communication, so that every penny spent is worth more to its clients. In 10 years of its operations, the Agency has built a team of talent working on a client base comprising The Muthoot Group, Dr Lal Path Labs, Axiss Dental, Everest Industries, Moen, Pearl Academy, Evok, to name a few and recently added Aspiring Minds, Urban Country and Manohar Lal Jewelers to its list of select clients.