New Delhi: In a multi agency pitch involving the creative mandate of Aspiring Minds, abm communication was awarded the account, basis its understanding of the brief and the customized media solutions. The Agency will begin its work on developing a 360 degree campaign for Aspiring Minds to position AMCAT as an industry benchmark for gauging the employability of an individual.
AMCAT is India’s largest employability test which is institutionalized by Aspiring Minds. AMCAT provides a detailed employability feedback with suggestions pertaining to areas of improvement, especially skills that would increase chances of getting a job.
Sharing his euphoria over this win, Abhijit Basu, MD, abm communication said, “It has always been our effort to deliver consumer and business focused solutions and services to all our clients across India and we are delighted that Aspiring Minds found value in our proposal. We are happy to see that Aspiring Minds reposed faith and confidence in our team.”
Himanshu Aggarwal, CEO and Co-founder of Aspiring Minds said “Aspiring Minds provides hope to thousands of youngsters who find it difficult to get their first job. Yet, we’re not a placement agency or a training institute, but a test – AMCAT. We were looking for a communication partner that could understand this fine distinction and have the insightful depth to engage and connect with the youth in a refreshing manner. In abm communication, we found the right partner.”
With the new communication campaign, abm will create an aura around the brand which will enhance Aspiring Minds’ credibility and build a long term relationship with students and employers.
abm Communications offers sharp, integrated and cost-effective solutions and consistently provides strategic solutions based on the understanding of the target. abm creates ideas to fill the need of the brand and uses every single element of communication, so that every penny spent is worth more to its clients. In 10 years of its operations, the Agency has built a team of talent working on a client base comprising The Muthoot Group, Dr Lal Path Labs, Axiss Dental, Everest Industries, Moen, Pearl Academy, Evok, to name a few.