ABC’s Budget Coverage attracts 2.5 million viewers

More Australians turned to the ABC’s coverage of the 2015 Federal Budget than any other network, with the national broadcaster delivering news and analysis across television, radio, online and mobile.

ABC television coverage reached 2.5 million viewers across metro and regional markets.

ABC News Digital received 1.1 million visitors (up 34% on budget night 2014) and 1.49 million visits (up 26%).

ABC Director of News Kate Torney said: “The ABC’s Federal Budget night coverage demonstrates our commitment to serving metropolitan and regional audiences on any platform  – television, radio, online and mobile.

“On important stories Australians know they can turn to ABC News for the most informed and comprehensive news and analysis.”

Television
TV average audiences (combined metro and regional), based on preliminary start and end times:

The Drum Budget Preview Special:  313,000 on ABC and ABC News 24

Budget 2015: The Treasurer’s Speech:  1.2 million on ABC and ABC News 24

ABC News Budget Night Special:  998,000 on ABC and ABC News 24

ABC News Budget Analysis:  152,000 on ABC News 24

Lateline Budget Night Special:  295,000 on ABC and ABC News 24

12 May 2015 Top Budget 2015 stories

Budget 2015: Winners and losers – Federal Budget 2015 – 112,000  visits
Budget 2015: Joe Hockey hands down second federal budget – Federal Budget 2015 – 58,000 visits
Budget quiz: Do you know how your taxpayer dollars are spent?  – 48,000  visits
Budget 2015 cheat sheet: What you need to know – Federal Budget 2015 – 33,000  visits
Sources: OzTAM and RegionalTAM Preliminary Overnight Data; Webtrends 2015 ABC News (Desktop + Mobile)

Note: TV Reach does not include ABC 7pm News. TV Reach counts the total number of viewers who watched at least 5 consecutive minutes of the program

Detailed TV program tracker will be distributed once actual start and end times have been finalised.

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