ABC TV Stations Forge Ad Sales Alliance with Cox Cross Media

The ABC Owned Television Stations Group has formed a strategic marketing alliance with Cox Cross Media, which is working with more than 700 local media web and mobile sites. The alliance greatly expands the sales opportunities available at ABC Owned Television Stations Group’s ten local websites and provides the digital marketplace a single access point to one of the largest pure content entities online .

“Cox Cross Media brings fresh ideas and platforms to the ad-buying market,” said John Watkins, president of ABC National Television Sales, which represents the local ABC websites in this arrangement. “By joining Cox Cross Media’s footprint and expertise, we can offer ease of execution, making it simple to place advertising on local media sites.”

As media platforms continue to integrate, Cox Cross Media’s technology bridges the online, television and mobile buying experience. Online options extend beyond banner advertisements to include a wide range of effective interactive display, video and integration formats. The central hub of Cox Cross Media’s solution is complete transparency via an open-use data base.

“Collaborating with the ABC Owned Television Stations Group is one more way we are simplifying ad purchasing,” added Steve Shaw, senior vice president, Cox Cross Media. “Extensive reach, hyper localization and ease of use are key in the growing online ad space. Cox Cross Media excels in all three areas.”

In addition to representing the ABC owned TV stations, their websites and the ABC SuperSign in Times Square, ABC National Television Sales provides TV advertising and marketing services for various properties outside the ABC fold, including out-of-home venues such as gas stations, taxicabs and grocery stores, as well as regional sports networks and major sports franchises.

Cox Cross Media, based in New York City, is a leading local media online marketing provider. The company reaches more than 45 million unique visitors and delivering over one billion impressions a month. Cox Cross Media is a business unit of Atlanta-based Cox Enterprises.

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