The Launch intends to boost the synergies between Aaj Tak and Cogeco, as Cogeco builds on its cable distribution base offering Analogue and Digital Television, High Speed Internet and Telephony services. With this launch, Aaj Tak will now be accessible to viewers in Ontario, expanding Aaj Tak’s presence in the Ontario market. The channels will be sold in the following package- ATN + Zee Cinema + Big Magic + Aaj Tak + Headlines Today for $25 per month.
Commenting on the launch, Ashish Bagga, CEO, India Today Group said, “It is a step in our endeavour to expand our presence in key markets across the globe. We want to be easily accessible to all our viewers worldwide at economical prices. Moreover, Cogeco is a perfect choice for broadcasting Aaj Tak in Ontario. Cogeco is a very capable group and they are doing an excellent work in Cable communications industry. We are hopeful this launch will strengthen and benefit both Aaj Tak and Cogeco.”
Added, Slava Levin CEO of Ethnic Channels Group, TV Today’s exclusive partner in Canada” Aaj Tak is one of India’s leading TV brands. This launch will help more viewers connect with the brand”.
Cogeco Cable is the second largest hybrid fibre coaxial cable system operator in Ontario, adding The Aaj Tak Channel allows Cogeco Cable to respond to a variety of customer tastes and needs and to enhance our already engaging multicultural TV offering,” stated Ron Perrotta, Vice-President, Marketing and Strategic Planning at Cogeco Cable.