Mumbai : The undisputed leader in News Television, Aaj Tak won the Best Hindi News Channel Award at the Indian Television Academy Awards 2013. This is the 13th year in a row that the channel has won the top honour at the prestigious ceremony.
Commenting on the milestone, Aroon Purie, Chairman and Editor in Chief, India Today Group said, “I congratulate the entire team of Aaj Tak on winning the ITA, 13 years in a row. I’m glad not just for the leadership position enjoyed by Aaj Tak but also the trust that our viewers place on us. The award highlights the team???s unwavering commitment towards unbiased journalism without fear or favor and the fact that Aaj tak is untiringly living upto its promise of being Sabse Tez”
Ashish Bagga, Group CEO India today Group added, The award is symbolic of the nation’s unshakeable faith in the Aajtak team. The channel’s coverage on issues ranging from the cloudburst in Uttarakhand, the Delhi Gang Rape verdict, elections programming and lately, the Cyclone Phailin hitting our country- has been exceptional. We are delighted by the ITA’s recognition of these efforts”.
Known for its viewer friendly style of presentation and unmatched credibility, the channel continues to raise the bar in news delivery. The channel has been setting the news agenda for the country since its inception becoming the most preferred platform for 13 years in a row. According to the Indian Readership Survey (Q412 Individual, CS, All India) – Aaj Tak leads the ranking in the News space with an impressive reach of 65.7 Mn, which is more than 6 times reach of its nearest competitor with a meagre 10.7 Mn. The story is no different in the ratings as per TAM, where Aaj Tak holds the leadership position among Hindi News Channels with an average market share of 19.0% (TAM, All India, CS 15+, Wk 1-41 2013) with a consistently substantive margin over the other players.
While Aaj Tak took home the laurels in the Hindi News space, Headlines Today, the English News sister channel from the TV Today Network won Awards for Best anchor-Rahul Kanwal for Centre Stage, Best film and music based show- Shyaam talkies and Best documentary-Ballot Trail karnataka.