Mumbai : A mother’s love for her child is pristine and unconditional. Every gesture that a mother shows towards her child forms an everlasting bond of love, care and affection treasured for life. India’s hottest Radio Station, Radio Mirchi and Johnson and Johnson joined hands to give Mirchi listeners a chance to rewind back to the charming days of the pure innocence of lullabies with a concept of ‘Musical Cards’.
To celebrate over a 100 years of Johnson’s Baby, Radio Mirchi decided to delight its listeners by capturing a musical expression of love between a mother and child and showcasing them on air! A pioneer of consistently providing listeners with unique contents, Radio Mirchi invited young mothers to come forward and express their love through lullabies.
Enthusiastic Mirchi moms came forward to recite heartfelt poems and sing charming lullabies. From an overwhelming number of entries, Radio Mirchi chose the most unique and delightful lullabies which were them made into ‘Musical cards’ and were aired on Mirchi.