For the fifth week running, 9X has consolidated its position at number 3 and has significantly grown during the peak season of IPL (Indian Premier League). Per TAM data for Week 21,2008, 9X has hit its first century in the C&S 4+ yrs segment by garnering a massive 103 GRPs across Hindi Speaking Markets.
As per TAM GEC report card for Week 21, C&S 4+ yrs ,9X secured 103 GRPs; Sony – 90 GRPs; NDTV Imagine – 77 GRPs; Star One – 72 GRPs; Sahara One – 64 GRPs; Star Plus – 319 GRPs; Zee – 227 GRPs.
“Before IPL, in week 15, 9X was at 77 GRPs, and it has grown steadily during the IPL because we are not dependent on just four hours prime time programming, but have consistent quality right across the schedule throughout the day. 9X has been planned as an ‘all-time prime-time’ channel, and that is what has helped us to grow slowly but surely ,” Commenting on the strong performance of 9X, Indrani Mukerjea – Founder & CEO – INX Media, said .
Even as 9X continues to grow, its sister channel 9XM has already become India’s Number One Music Entertainment Channel, and per the Week 21 , 2008 TAM figures too, 9XM retains its massive lead over the rest of the field in its genre with 54 GRPs in C&S 4yrs+, followed by MTV – 19 GRPs and Channel [V] – 7 GRPs.
In the key demographic segment of C&S 15-24 yrs, 9X and 9XM have garnered a total of 205 GRPs per TAM in Week 21 of 2008.
9X’s has been one of the most successful TV channels launched recently in India. Among GECs launched in 2007-08, 9X is the only channel to have achieved an unprecedented and consistent growth within six months of its launch. The channel’s steady growth in ratings and its excellent performance is being seen as a milestone on the channel’s road to industry leadership.
Significantly, 9X has achieved these excellent ratings with one-and-a-half hours of primetime programming yet to come by the end of September 08. Among the new shows planned are Mahabharat, which will feature the biggest Indian stars in the greatest drama ever, to be launched by 15th August, and the mega reality talent hunt, Kaun Jeetega Ticket To Bollywood, which will be launched in July.