99acres.com on Tuesday announced a strategic traffic partnership with Properazzi European Group SL. Properazzi.com is a property search engine and the largest property portal of its kind in Europe. As a search engine that aggregates property listings from real estate professionals and other property sites, Properazzi hosts 4 million properties, of 49 countries, in 32 languages.
99acres.com, widens its frontiers and leaps across boundaries to extend its reach to 49 countries through this partnership. It’s a landmark for us as we will now be able to provide our users access to a house not only on our Indian shores but also anywhere in the world that they may be interested in. So for all those who have wondered what would a flat cost in London or what a property in the Mediterranean would cost – it’s all a click away!! We will keep coming back with more developments and new ideas to keep our delighted customers coming back for more”, said Ms. Deepali Singh, Business Head – 99acres.com.
Yannick Laclau, Properazzi CEO, comments: “India is an important growth market in the world today and European buyers of real estate are increasingly turning towards it. This agreement will enable Properazzi to make Indian real estate more easily accessible to consumers.”
With this Traffic Partnership 99acres.com will provide its users access to Properazzi’s index of international real estate listings, on the other hand Properazzi’s visitors will have access to 99acres.com’s real estate listings. Besides strengthening the reach of users to countries across the globe, the partnership will also enhance 99acres and Properazzi’s through branding and visibility on both the sites. Users can search through Properazzi listings through a link of “international properties” on the homepage of 99acres.com, leading to a landing page with a “Properazzi search box”. The searches will redirect visitors to Properazzi.com for details on properties.
The partnership is a definitive step towards integration of online content to broaden reach and increasingly fade boundaries.