95 Fm Tadka, one of the most popular radio stations of Rajasthan, has now entered Raipur, Chattisgarh with a resounding bang. It is the 4th radio station of Tadka after successful launches in Jaipur, Kota and Udaipur. Hon’ble Chief Minister of Chattisgargh Raman Singh recently inaugurated the station and had its services broadcasted on-air.
Giving a complete local touch, the song of ‘Gainda Phool’- Delhi-6 fame, was played as the first song, as the song belongs to Chattisgarh folk.
Tadka created a buzz in Raipur using various innovative BTL activites like teaser and launch hoardings all across the city, banners, stepney covers, no parking boards etc, it has also tied up with a leading Daily Newspaper for several activities, and has also tied up with multiplexes as a part of its promotional activity. CM Mr. Singh congratulated Group head of 95 FM Tadka Mr. Vikas Tiwari and affirmed that 95 FM Tadka will provide the people with healthy entertainment.
Unlike other players who used centralized program, Tadka in Raipur has given a local flavor so that one can feel connected, which has been one of the USPs of Tadka. For this Tadka has aired a program for its evening prime time i.e. 5-9 pm called “Tadka Chowpati”, to keep the flavor of chowpati alive forever in the heart of localities, as Chowpati was a famous place in Raipur where family and youths use to come to enjoy their evenings and which was very recently demolished.
95 FM Tadka is a part of renowned Patrika group which is one of the fastest growing multi media houses in India. It is the no. 2 radio station in Jaipur after Radio Mirchi. Tadka was launched on 15th August 2006 in Jaipur, which was endorsed by famous singers from the bollywood like Abhijeet, Kailash Kher, Sunidhi Chauhan, and Shaan. Tadka has also got its stations in Kota and Udaipur. The Shows on Tadka are interactive and presented in innovative style, which makes Tadka among the top choice of masses.
The captivating programs of Tadka are Solid Breakfast, Thadi.com, RPM, BBC ek Mulakat etc.