My FM has announced an increase in its advertising rates to the tune of 20-25%, effective June 1, 2010. The decision to hike rates reflects current market dynamics, the acceptance of radio as an effective and efficient medium by local advertisers and My FM’s growth & consistent performance in these markets.
Almost every media plan today has radio in it however, as a medium; it has a finite inventory since too many ads spoil the listening experience. The new price structure is designed keeping both the listener and advertiser interest in mind and maintain the low clutter on our stations.
Commenting on this, Mr. Harrish M Bhatia – CEO, 94.3 MY FM (Dainik Bhaskar Group) said “Our advertisers understand the value proposition we offer and come to us because of a proven track record, our leadership in market shares and because of our strength of providing customized communications solutions. Our new prices are in line with increased deliveries in terms of reach and engagement.”