Mumbai: The radio arm of Reliance Media World Ltd., 92.7 BIG FM, India’s No.1 FM Station and the official radio partner for the most awaited Anurag Basu Film Kites, starring Hrtitik Roshan, Barbara Mori, Kangana Ranuat, Kabir Bedi and Nicholas Brown hosts an innovative contest that has been tied back to the film, aptly titled ‘Love Unlimited’.
The contest will search for couples who have done justice to the phrase ‘in love’ and have gone against all odds to bring to life their love stories. Through a very robust on air and on ground plan, 92.7 BIG FM will use its network strength spread across 36 cities to find the Best Love Story of India while ensuring people also understand the true essence of the word ‘love’.
Adding further romance to the word Love, 92.7 BIG FM is inviting listeners to share their real life love stories. The Love Unlimited Contest calls listeners to send in their ‘gone too far for love’ stories is being promoted across 36 of its Stations, in the Hindi belt. Through this contest, the radio station is on the look-out for real heroes in love The contest ‘Love Unlimited’ is a search for India’s most daring, adventurous, bizarre, funny, exciting love stories.
An exhaustive promotion of the film Kites will also see Producer Rakesh Roshan, Rajesh Roshan with Hrithik Roshan do an hourly dedicated romantic segment exclusively on 92.7 BIG FM.
Adding to the love on air, the leading actor Hrithik Roshan along with Barbara Mori, and the rest of the star cast of the film will come to the BIG FM studio and go live across all stations of BIG FM sharing their on-screen chemistry, memorable moments of the film, lives and much more…The on-air offerings will see interesting integrations with the songs.
Shows will be integrated with segments interesting segments as RJs will host special OBs from Hrithik & Barbara’s favourite places across Mumbai.
Love unlimited contest with culminate at a grand event in Mumbai. 8 of the best love stories from listeners across the BIG FM network will be shortlisted and the lucky couples will get a chance to meet and celebrate the spirit of true love with Hrithik Roshan and Barbara Mori.
Commenting about the ultimate love stories across India, Viplove Gupte, Programming Head, 92.7 BIG FM said, “As radio partners to the film KITEs, we are integrating our offerings to ensure the film gets promoted innovatively, while at the same time offering value to our listeners. Through the Love Unlimited contest, we are offering a platform for real lovers across the country to showcase their romantic best to the reel lovers Hrithik and Barbara. In addition to the finale meeting, the innovative programming and interactive contests around the film are generating high engagement and response from listeners across the BIG FM network.”