Mumbai: Reliance Media World’s radio arm, 92.7 BIG FM, concluded its gold coin winning campaign ‘Sone Ki Baarish’ amidst much fanfare with its listeners. The honors were done by none other than the city’s favorite comedy jock Raju Srivastav who met with lucky listeners as he distributed gold coins to 200 of the lucky listeners.
The ‘Sone Ki Baarish’ campaign saw listeners’ wake up to the mornings and end their strenuous days with Raju’s jokes along with an opportunity to win gold coins every hour on the breakfast show and the evening drive time. This exciting on-air property involved asking listeners’ simple questions every hour, correct answers for which stood to win nothing less than pure gold.
The listeners who came in to the studio were treated like kings, as they were taken around the studios for a true radio experience, treated to some of yummiest snacks, got to meet with the jocks of the station and finally meet with Raju and receive their gold coins. Overwhelming stories of how much the gold coin meant to each of them were shared, ranging from saving for a marriage, to making their very first gold pendant, Raju Srivastav ensured each story was treated with a mix of emotion and humor, ensuring everyone left with a smile.
Speaking on occasion, Mr. Sailesh Bijlani, Cluster Head- Maharashtra & Goa said, “At 92.7 BIG FM we are true to our promise of innovating and strengthening our offerings, to ensure we are in sync with listener’s music and entertainment preferences. It is really gratifying to see smiles on the faces of listeners; both with Raju’s jokes and the actual ‘Sone Ki Baarish’.”