Punjab: Punjab and Chandigarh stations of BIG FM served volley of offerings including programming content in true Punjabi style to celebrate the auspicious occasion of Baisakhi.
BIG FM customised its programming content in typical Punjabi style with oodles of humour, music and contests. Baisakhi is all about starting afresh and in keeping with this thought, BIG FM worked on some great on-air and on-ground offerings which made this festival truly memorable for its listeners. BIG FM customised its programming content in true Punjabi style with oodles of humour, music and contests.
Special on air content was weaved around the theme ‘Punjabiyan De Thaath Vakhrey’ meaning ‘Punjabis are stylish and different’. Going the traditional way, some exclusive interviews of famous Punjabi Singers and Poets were played including Shiv Kumar Batalavi, Babu Singh Mann, Harbhajan Mann, Wadali Brothers. Listeners go to listen to traditional Punjabi folks and good music. Special contest were played based on topics like 10 Punjabi habits,
BIG FM Chandigarh Station invited it’s listeners for dance and party at the BIG Bazaar Mall situated in Zirakpur near Chandigarh. RJ Satya and RJ Sofie played games with the listeners and served a chance to win exciting gifts. To entertain the residents, BIG RJs also presented Bhangra on the floors of BIG Bazaar.
BIG FM Jalandhar BIG RJs went on the roads and played games with the residents. RJ Mamta gave away special gift hampers to the listeners. Most of them were women and got to win gifts including jewellery and beauty service coupons.
BIG FM Amritsar, RJ Simran and RJ Harry spent their day at the famous Alpha Mall and played funny games with like panga, tongue twister and a special performance by local mimicry artists. Special on air bytes from Golden Temple were also recorded for the listeners.
At BIG FM Patiala Lassi Drinking Competitions saw huge response of the city residents with heavy participation of the listeners. The competition started at around 5:00pm at a local Bazaar and kept on happening till late evening. RJ Dhanveer and RJ Geet conducted the Lassi Drinking show and gave away surprise gift hampers to the winners.
Commenting about this festive offering,Siddharth Bhardwaj, AVP, North – 92.7 BIG FM, said “Baisakhi is a festival to celebrate a brand new season and BIG FM is extremely excited to celebrate the same with our listeners. It’s about harvesting and we wish our listeners a harmonious and prosperous year ahead. We look forward to make Baisakhi truly special for our listeners by offering them a plethora of programming and on-ground activities which are not only fun to hear but to participate also. BIG FM as always works towards celebrating each and every day with our listeners and festivals like Baisakhi gives us another opportunity to reach out to our listeners.”