5W Public Relations Signs Ping Mobile

5W Public Relations, a Top 25 independent PR agency, has announced the addition of Ping Mobile to its diverse roster of clientele. Ping Mobile, an innovative mobile marketing agency, has tasked 5WPR to proactively direct and implement their public relations programs.

“We are delighted that Ping Mobile has selected 5WPR as their agency of record,” said Ronn Torossian, President and CEO of 5W Public Relations. “The mobile space is an arena which will see considerable growth in 2009, and Ping Mobile is a company poised for great things. We continue to sign business and put forth incredible work for our clients and look forward to taking this brand to the next level.”

Marc Bodner, CEO of Ping Mobile, states, “We were extremely impressed with 5W Public Relations’ expertise in the mobile marketing sector and we look forward to working with them in building our innovative brand.”

Ping Mobile is a leading mobile marketing company whose technology empowers its clients to deliver personalized mobile marketing messages and high-value content through leading-edge interactive technology. Ping’s platform utilizes advanced profiling capabilities that are inherent to the platform’s automated learning engine – meaning that the platform learns from previous customer interactions to automatically and organically build up profiles of users and their individual preferences. Each subsequent campaign is then automatically optimized in order to deliver additional personalized messages based on the user’s profile. Ping Mobile provides privacy and security to both client and user, while at the same time enabling a continuous, one-to-one channel of communication between both parties, and access to a broad spectrum of mobile marketing solutions.

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