4D IMC bags Rs 25 crore business

Charu Bakshi’s own venture, 4D IMC (Integrated Marketing Communication), has bagged businesses worth Rs 25 crore in just two years after starting its operations.

Talking about her company, Bakshi, President, 4D IMC, said, “We are a media independent company, handling business worth Rs 25 crore. We want to explore non-traditional media, which includes digital, mobile, activation, retail, packaging and design along with print and TV.”

When asked about the accounts the agency has won, Bakshi replied, “We are looking to provide excellent creative solutions and already have a digital division in place. We are exploring new media as well. We have won a wide range of skin and cardio diabetic products. The agency has won several accounts such as No Marks cream, Ozone range of facial cream, Zap In clear pimple cream, Vanish cream among others.”

On the plans for 2010, Bakshi said, “We will focus on acquiring new businesses and focus on new media.”

In 2010, the agency will focus on new media and the acquisition of new business.

“As part of beefing up our creative team, Partho SenGupta has been roped in as ECD. He is an experienced person and together we expect to crack breaking solutions,” explains Bakshi.

Sengupta, the former Creative Director of Iris, commented on his appointment saying, “The reason I joined this company is that Bakshi is an old colleague of mine. We team up well and we hope to do some great work.”

In his 15 year long careet, Sengupta has worked for different agencies like BBDO India, Rediffusion Y&R, Bates 141 (then Enterprise Nexus) and Mudra, Saatchi & Saatchi, Euro RSCG, Cheil Communications, Lowe Lintas, Kolkata and Dentsu Marcom.

Some of the brands he has worked on include Samsung, Sony TV and Handycams, Microsoft and 7Up.

Source: Bombay Adclcub

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