Internet And Mobile Association of India (IAMAI) is organizing its 2nd edition of Mobile Ad Conference on 7th April in Mumbai. This unique event brings together the leading minds involved in the mobile marketing and advertising. Increasing availability of multimedia content is opening a large opportunity for sophisticated forms of mobile advertising.
As content that already incorporates advertising – like live TV programming – makes its way to mobile handsets, brands and entertainment content providers have began to see the value of presenting full multimedia ads with programs. But what type of companies will be leading in this form of advertising? What kinds of agencies are likely to push mobile marketing the most? Which demographic will be the most accepting part of mobile marketing? Will users be able to accept free calls by accepting mobile advertising? Join us to discuss these many such unanswered questions.