2ergo, the leading global provider of mobile enabling technologies, has been shortlisted for two Mobile Marketing Association (MMA) awards in Latin America and India after working with Universal Pictures and Procter & Gamble (P&G) to create mobile marketing campaigns. The campaigns utilised 2ergo’s mobile messaging and mobile couponing technologies, allowing both brands to interact with customers on a more personal level, drive foot traffic into stores and increase retail sales.
The selection of 2ergo as award finalists in two regional categories recognises 2ergo’s support to brands globally, helping them to realise the business opportunities through mobile. 2ergo has seen strong growth globally, extending its worldwide reach and product offering from acquisitions including Wapfly in Australia and ActiveMedia Technologies in India. With offices in the UK, Australia, North America, South America and India, 2ergo supports major brands at both a global and regional level.
“We are extremely pleased to be named as finalists for these awards in Latin America and India, two of the biggest and fastest growing mobile markets in the world. Through organic growth and a strong acquisition strategy, 2ergo has been building its global operations. In a fast moving environment, the company has been able to recognise market needs and apply leading edge mobile technology to create award-winning services,” said Chris Brassington, Group Managing Director, 2ergo.
The P&G mCoupon campaign for Olay Total Effects Cream in India was aimed at driving customers into stores to trial products over a three month period in 12 shopping malls. It has since become the largest mCouponing campaign undertaken by a FMCG company in India with over 27,000 coupons issued.
Universal Pictures México Home Entertainment was able to drive sales of the recent blockbuster film, The Mummy 3, using a 2ergo-based mobile marketing campaign. 2ergo created an SMS-to-win game with its Mobile Messaging Manager, encouraging customers to text a unique code via SMS in order to win expensive prizes. During the five week campaign, a huge number of customers were able to personally connect with the brand and helped drive DVD sales at an 85% sell-through.
“The finalists for this year’s Global MMA Awards represent the mobile marketing pioneers and thought leaders who continue to shape our industry’s best practices through innovative and increasingly effective campaigns that raise the bar for all stakeholders within the mobile marketing community and beyond,” said Mike Wehrs, president and CEO of the MMA. “As the mobile marketing channel evolves and our awards process grows more competitive each year, we look forward to honoring our industry’s finest leaders and most successful campaigns.”
The MMA will announce all award winners and recognise the finalists at the Annual Global Awards dinner and ceremony on the evening of November 17 in Los Angeles. Each year, the MMA’s highly anticipated awards ceremony serves as the concluding event at the MMA’s Mobile Marketing Forum .