This deal by World Sport Group, SAFF’s exclusive marketing and media partner, marks the first time that the SAFF Championship will be available online.
Full coverage of all 15 matches from the SAFF Championship on Ustream kicks-off with the opening match between Bangladesh and Pakistan on December 2. Live streaming will be available on Ustream website to viewers worldwide except in India, where the matches will be broadcast on a delayed basis, 24 hours after each game is played.
“Ustream is pleased to partner with World Sport Group to distribute the live games of the 2011 SAFF Championship,” said Wayne Sieve, Vice-President of Sports, UStream. “As the leader in live streaming video with an audience reach of 50 million unique monthly viewers, Ustream is providing the SAFF Championship with greater distribution of its matches so fans around the world can watch the live games and interact with one another.”
“We are excited about our partnership with UStream and their interactive video streaming platform which is accessible globally,” said James Clarke, Senior Vice-President, Content, World Sport Group. “With the popularity and viewership for the SAFF Championship growing particularly on the sub-continent, we want to extend the broadcast of this event beyond television to a wider global audience through mobile and broadband channels. Ustream will help us to achieve this.”
The SAFF Championship is a biennial competition that is contested by SAFF’s eight member nations Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka. Defending champions India will host this year’s event which will be held in New Delhi, India from December 2 to 11.